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Video SEO – How to Rank #1 in YouTube (Fast!)

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This video will show you everything you need to know about video SEO. Specifically, you’ll learn how to optimize your videos around YouTube’s top 5 ranking factors.

In fact, these are the same five factors that I focus on for every video that I publish. They’re the main reason that my videos rank in the top 3 for keywords like “SEO”, “link building”, “get traffic” and more.

So what are these five YouTube SEO ranking factors?

The first is called Total Watch Time. This is simply how many minutes of watch time your video has accumulated since you published it. The more Total Watch Time your video has the higher it will rank in the search results (in general).

Next up we have mastering the hook. This is simply making sure you hook your viewer in the first 15 seconds of your video (which is HUGE). I’ve found that — once you get someone to watch the first 15 seconds — you’ve pretty much hooked them for good. And in the video I show you how I use “The PPP Formula” to create intros that keep people engaged.

Our third ranking factor is making sure that your title is keyword optimized. This is pretty basic stuff, but it’s important.

Once you’ve optimized your title, it’s time to optimize the video itself. As you’ll see, this is something that you’ll need to do before you shoot. Trying to optimize an old video doesn’t work very well (trust me, I’ve tried it). Instead, you’ll need to plan your keyword optimization well before you hit “record”.

Finally, we have maximizing user engagement signals (likes, comments, subscribes etc.). This shows YouTube that people are interacting with your video.

Last up, we have a bonus tip: optimize your video for CTR. This ranking factor is becoming more important for video SEO. And this is a trend that’s not likely to end anytime soon. After all, a high-CTR shows Google and YouTube that your video is a great result for that search.

And towards the end of this video you’ll learn how to quickly boost your CTR.

If you’re looking to get more actionable SEO videos like this one, make sure to subscribe to my YouTube channel right here: http://www.youtube.com/subscription_center?add_user=backlinko


thatsBETSYV says:

I do Daily family vlogs and have been feeling down bc I haven't been getting watch time. Didn't know that saying the words in the video helped– but I never know what I'm going to title the vlog until I edit//

Lemmy Xplane says:

Thank you. Very helpful information


Very helpful, you make great videos, I am going to start taking video descriptions and thumbnails more seriously and make sure to do a great intro!

TridentLion says:

thanks brian!

Bill Owen says:

all excellent points, however I will defend that shorter videos can be just as effective, IF your content hold your audience retention… keep up the good fight for SEO knowledge!

Thomas Dawson says:

This video was so helpful!
Can't wait to try some of these :)

7Are5Ster says:

Very good video dude.

Victor Perez says:

Longer videos! Would have never beleived it, but your facts are compelling. Thank you for sharing all this info, I found it very useful. Keep the good work.

Smart Drive Test says:

Hi Brian – great video and information. You are correct, when I dumped the "less than 10 minute" clause and simply started making videos as long as they needed to be, my watch time increased dramatically. My number one video is almost 30 minutes. And I'm not going to say no, that Google & YouTube can listen and catalogue my videos, but I would still argue that putting in closed caption is important because if the search engines can listen to your videos, I suspect it's still in its infancy. And like you, I put a questions at the end of my videos and this technique too has increased the amount of interaction with my videos. The last part I would add is to do your homework on "Google Keyword Search" to locate what your audience wants. When I started making videos my audience wanted, and not what I thought was important, again, my watch time increased. Thanks for the great information, Cheers Rick

Monoperty says:

Great video! I'm going to make sure I say the title of my video at the beginning of every video. Thanks and I've subscribed 🙂 ?

Free Player Production says:

This video is really awesome! Some tips on it are different with other youtuber give actually and I really enjoy both your video and your tips! Thanks man!

Rav Holly says:

Absolutely the best! Thank you, thank you for this empowering information. I literally was really self-conscious about the length of my videos, but now I see where I need all my vids to be right at the ten minute mark! I will watch this video a few times, such great information. I subscribed, and liked! Thank You so much!

Muslimah-Lifestyle says:

Thanks for the great tips! I've subscribed to your channel and I hope you will do more video's on SEO and youtube!

Faizan Javed says:

Amazing video!

Fishing Tips and Tricks says:

for you man-magic channel tags,you first tag SEO,second(How-to) 🙂 the only thing I did not know it wach time, all I picked up a, I knew for wach time but did not think that affects rank, thank you


Thanks for the tips man. Can't wait to try them out to see if they work for me.

Sergey Dazzle says:

Only 25000 views (

Nikita shah says:

Perfectly made video!! I got some new guidelines, different from other videos! The points are different, catchy and the reasons are pretty much logical… Thanks for the Video :)

What Really Works says:

What software do you use to make your YouTube videos?

Vincenzos Plate says:

I always thought making short video recipes was better for the audience but I guess I was wrong. This is an amazing tip. thank you

MacroMug says:

should I use high competitive keywords or low competitive keywords? hoping your answer :)

Sidj581 says:

Yo my comment was 400 awesome

Sidj581 says:

Thanks bro

Tina and Einstein says:

Just pay lots of money and you will be number one forever, until your money runs out.

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